Social Media Marketing (SMM) is a fairly new marketing instrument and is often not yet incorporated into the strategy planning. There's still a pioneering spirit, many different approaches exist among marketers and consultants. Some platforms are just coming up while others are already vanishing into oblivion.

This constant change and uncertainty must be the reason, why many companies are lingering with a wait-and-see attitude. But the issue is much too important to be ignored.

Social media is here to stay. You can't wait it out!

The interactive Internet, sometimes referred to as Web 2.0, is already one of the most popular web segments. With the classic website being a one-way channel, social media platforms establish a real dialog between end user and brand manufacturer.

It's this dialog that makes all the difference and that leaves marketers feeling uneasy. Who will conduct his dialog? How much effort will that take? How to react to criticism? But also general questions occur: Which platforms should be used? How to attract the right target group? How to initiate a buzz campaign? Do we still need a classic website?

The answers are as diverse as the brands and audiences.

Kodiak offers competent advice and implementation supporting your social media campaigns with tailor-made solutions.