Direct marketing experts know, that addressing the consumer personally is the most effective form of communication. If presenting a perfect website is the cake, then providing a professional newsletter is the topping.
However, it’s not enough to send out plain-text e-mails using one of those bulk mailing programs.
Stand out from the crowd
How many newsletter e-mails are dropping into your inbox every day? And how many of them are you actually reading? Kodiak will make your newsletter e-mails look as cool as your website, illustrating them with images to make them stand out from the crowd.
“People can’t read”
Although this chapter heading from a book by programmer’s guru Joel Spolsky is aiming at software development, it’s just as true for newsletters: Long texts are scary and just won’t be read. (Since you have read this far, you’re obviously an exception.)
Kodiak’s newsletter system offers the possibility to keep the e-mail short and concise by presenting only brief information, so-called teasers. A “Read more” link leads to the full length article. Side effect: The system counts these clicks, so you can analyse exactly, which articles your target audience found worth reading.
Kodiak offers comprehensive service for your e-mail newsletter:
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Kodiak Newsletter-Service
- Subscription form, using double-opt-in, integrated into your website
- Unlimited number of form fields, like “hobbies”, “age”, “how did you learn about us”, whatever you envision. Only the e-mail field is mandatory.
- Validation of form field inputs
- Management of subscriber database with detailed bounce reports
- Extensive campaign analysis
- Attractive HTML e-mails with images, designed to meet your corporate identity. Plain text e-mails also possible, if the subscriber wishes.
- Layout is based on templates. Therefore evey mailing can be prepared every time and cost-effective still haveing a high recognition value thanks to its consistent design.
- Clickable images and links within the e-mail with click analysis
- Personalised e-mails, e.g. with salutataion
- Emergency link in every e-mail: If the recipient’s mail client can’t display HTML e-mails, the complete newsletter is available as web page to be viewed with the web browser.
- Legally correct: Every e-mail has the legal disclaimer and unsubscribe link
- E-mail distribution through the servers of our service partner: even if you send out hundreds of thousands of e-mails, there’s no risk that your own mail server will be blacklisted by anti-spam services.
- News editorial: If desired, Kodiak discreetly creates newsletters, e.g. based on your press releases or website news.