Kodiak meets Kodiak

With a history of more than 100 years, the Canadian manufacturer of working shoes, lifestyle and outdoor boots has a legendary reputation all over North America. The company is now looking for advertising support in Europe, thus it was not surprising that it knocked on the door of its namesake. Kodiak owner Karin Eger-Blenk met the Kodiak Boots Marketing Director David McCarthy in Kelowna, British Columbia, holding first strategy talks. As a result, we do not only share a soft spot for the biggest brown bear, but agree on the same issues as far as international brand management is concerned.

When it comes to establishing a special interest brand from North America in Europe, we have already gained a lot of experience with the leading American manufacturer of sports optics, Leupold & Stevens.  Again, we can now make use of our experience for the brands "Kodiak" and "Terra" in the field of highly specialized safety shoes. 

Two further Canadian customers make regular trips to the beautiful, vast home country of powerful bears necessary. Further exciting transatlantic contacts are about to be established!