Blaser Hunting Rifles
Renowned as Europe’s leading brand for hunting equipment, Blaser also ranks among the top 5 in the world. Kodiak has been the driving force behind the company’s brand development since 1992. As an international lead agency, we are responsible for the conception and design of all media communications.
Kodiak's ability to effectively market complex products to demanding consumers under challenging circumstances has grown tremendously in this successful long-term partnership.
Selection of Blaser References
Kodiak characterized Blaser's overall marketing presence from 1992 to 2014. We took over international brand management and established Blaser as a global player in the hunting rifle industry. With consistent brand communication as one of our responsibilities, we set new standards for up-to-date communication in the area of hunting. Various campaigns and product launches were realized with corporate identity in mind.
Intensive exchange with Blaser representatives in various divisions brought us closer to the hunting lifestyle. We set new standards when it comes to industry-specific technical terminology.
Kodiak combined emotional appeal with Blaser's innovative hunting rifle technology. We redefined the term "active hunt". Brand positioning aimed at the target group turned the "From hunters to hunters" perspective into vivid, multimedia storytelling. New to the industry: complex technological matters are put into practice. Dry theory is turned into the ultimate hunting adventure. A platform for Blaser employees and Blaser customers to be on the same level.
Multimedia B2C-campaigns, retailer-oriented marketing communication, press releases, catalogues and corporate publishing projects such as the PASSION magazine: Kodiak provides Blaser with the confident voice of a modern innovation leader, strong traditionalist and ambitious hunter across all media.
Kodiak compiled a modular catalogue system in 2011. The goal was a modern, elegant concept that was also well-structured into designated chapters. This systems was adapted for various catalogues and versions according to the publishing country. The advantage:
- Well-organized and manageable content
- More relatable
- hohe Identifikationsmöglichkeit
Emotional images create the visual world. 3D-x-ray pictures highlight the innovative Blaser technology. Colours are coordinated to fit the mood, layout and content.
In the final stages of print, the drip-off procedure gives the catalogues a high-end finish.