Carl Zeiss Lens Division
Carl Zeiss photo lenses are world famous for their high imaging quality and accurate transformation of sophisticated ideas into artistic photography.
Our international campaign, entitled "Use Your Inner Eye", inspired both amateurs and professionals to take a photo consciously. The idea was that if you first “develop” the picture in your mind, and then set the frame and adjustments manually, Zeiss lenses give you all the freedom you need for your creation.
Kodiak brought the artistic photography alive in several languages, both digitally on interactive platforms as well as in print.
Carl Zeiss Sports Optics
Enjoy deep insights into nature, expand your horizons, and increase your field of action by using high-quality binoculars and spotting scopes. This was the core message of our campaign for Carl Zeiss Sport Optics.
We spread the message in online and print formats all over Europe, and then adapted it for the North American market. Our campaign included press releases and dealer information.
Selection of Carl Zeiss References