Mauser Hunting Rifles
Mauser is an icon for the successful hunt. Bolt action rifle technology is what Mauser is known for, but the loyalty of the customers are what makes the brand legendary. Over the past 15 years Kodiak has contributed considerably to the international success of this historic weaponry. In 2014, we launched a contemporary new Retro look together with the new website.
Selection of Mauser References
Webdesign inspired by experience: Interactive features invite visitors to explore the product portfolio and get familiar with the company history. The reinvented, well-organized structure is what makes the website so user-friendly. Based on the CM-system Typo3 the new design is optimized for desktop, tablet, iPad and smartphone.
Typography, colour and design elements are reduced to a minimum to achieve a contemporary, elegant product presentation. Close-up action shots of hunters express traditional values: experience, authenticity and functionality. Factual yet easy to understand product descriptions underlined with quotations round off the powerful presentation.
With the new corporate designs comes a new elaborate visual concept for Mauser. To achieve ultimate authenticity many of our shootings take place directly where the action is. Captured in the close-ups of the new image gallery is not only the impressive environment, but most importantly that unique "Mauser moment".
In 2014 we took over media planning for over 100 Mauser advertisements in 31 different magazines - for Germany, Austria, Switzerland and Russia. Our comprehensive media package includes magazine selection, budget and advertisement planning as well as finalizing, monitoring and billing of all advertisements.