NORCO – Bicycle Bags & Accessories
Norco is one of the leading bicycle pannier manufacturers. From brand identity, a new website, catalogue, advertisements and videos to trade-show graphics Kodiak has successfully re-established the brand. Brand management and consulting are also part of our responsibilities.
Selection of Norco References
We have developed and produced four movies for Norco to feature the Tour, Sport and City program including the Urban Series. We focus on showcasing the versatility of the bicycle bags. The film locations have been selected realistically with the target audience in mind. A perfectly fitting compilation of modern music makes for a distinctive soundtrack.
Again, the focus is on the versatility of the bags. Casting for our models is done with authenticity in mind - such as the semipro mountain-biker for the area of Sport or the casual cycle enthusiast for the area of Tour. For City, our pictures portray the urban city life in all its diversity.