Unix Bicycle Baskets
Unix is an exclusive lifestyle brand for bicycle baskets, distributed by ASISTA Bicycle Parts. Kodiak relaunched the brand and is continuously taking care of all branding matters.
Unix bicycle baskets make life easier and their users more independent. This core message is visualized by fresh colors and micro photo stories of real life situations.
Selection of Unix References
Each product line has its own character. Set, models, props and story boards of our movie and photo shoots were chosen according to the concept and target group of the line that is featured.
Five product lines, five life styles
According to the motto "tutto in italiano" each basket line is named after a certain type of interpersonal relationship using the Italian term for it. After all, some of the baskets were designed in Italy.
Personalizing the baskets and letting them talk to the reader about their benefits allows an easy-going approach that is fun to get engaged with.
Inspired by the Unix logo we developed a colorful corporate design that plays with the square shape. Each basket line uses its own warm, pastel summer color as a basic element. Two puzzle pieces accommodating information form another unique key visual.
Based on the corporate design the website also uses the characteristic square shape as well as the puzzle pieces loaded with information. They make browsing a very visual, intuitive experience. Thanks to our favorite CMS system typo 3 it was easy and cost efficient to have the website published in several languages.