When it comes to devising successful strategies, we offer great value to our clients. Being an external service provider, our objectivity allows us to scrutinize the status quo, dig deep and gain a new perspective. While this may not necessarily happen on every project, we are continually vigilant and always recommend strategic adjustments should they be required.
Our strategic approach lays the foundation for successful branding. We help our clients answer the most important questions regarding their brand and communications. We approach every challenge with fresh eyes and innovative ideas, and always work closely with clients to determine the best way to proceed.
Our customized workshops carve out the foundation for sustainable branding. During these information-gathering sessions we work as a team to grapple with the central issues of strategic brand communication. We question what currently exists, and if necessary, devise something new.
Workshops are customized to meet specific needs and goals. Topics range from investigating brand identity and positioning, conducting a touchpoint analysis, and defining the cornerstones of communication to identifying corporate goals, core messages, an optimal media mix, and much more.
Strategic excellence relies upon the availability of trustworthy and relevant information about the brand, as well as its competitors and target market. We gather this information in a variety of ways from classic computer research to explorative in-depth interviews using connotation exercises and projective techniques.
Creativity is the core of our craft. With authenticity, flexibility, and a passion for promoting brands, we love to think outside the box and happily go above and beyond on every project.
Creation at Kodiak means:
How do we determine the best way to express a brand identity, both verbally and visually? We bring our strategists and creative minds together so they can give your brand a face and personality. Working as a team they define the visual framework and translate the identity into imagery, symbols, colours, typography and text. The result is an authentic design that is distinctive and highly memorable.
Kodiak is not bound by a single discipline; we are media-neutral and solution-driven. With target markets and goals in mind, we develop the communication concept, core message and appropriate media mix. We also consider timing and coordination of activities during the campaign to be our responsibility. Our clients benefit from highly effective, smoothly run campaigns designed to boost business and deliver measurable results.
Concepts are worthless if they can't be transformed into powerful, tangible communication. We make sure to translate the idea and transport the message effectively, pulling from our network of specialists as needed and only using media that is truly relevant to your brand.
It goes without saying that we have mastered all the digital channels currently used for contemporary brand communication. Websites, microsites and landing pages come to mind, along with social media and email marketing. Our expertise also extends to developing complex product configurators, database connectivity and web applications for our clients.
Virtual and Augmented Reality are here to stay. Browsing a virtual shopping mall or Pokemon Go are examples, how parallel worlds are already incorporated into our every day lifes. A great opportunity for brands - digital experiences opening up brand new possibilities. The specialists and VR nerds in our team help our clients to keep in touch with the future.